National campaigns
For nationally significant events, any organisation can make positive changes by sharing resources on their platforms. While most events have clear branding and resource packs available, businesses still need to tailor assets to their channels and schedules. I've worked with a number of organisations over many years to deliver these communications.
GOALS
Publish national resources on internal channels
Connect people with communities & support services
Build trust in brands and encourage connections
Audience varies
Frequency annual
Design in line with branded resource pack
Statistics engagement
National Reconciliation Week
Find out more about National Reconciliation Week.
R U OK? Day
Find out more about R U OK? Day.
Wear It Purple Day
Find out more about Wear It Purple Day.
Mental Health Week
Find out more about Mental Health Week.
Outcomes
Published approved national campaigns on internal communication channels
Used branded resource packs within existing corporate environment
Increased traffic to both internal and external websites and social media